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Date: Thursday, 05/10/2016
Time: Registration and breakfast will be from 8:30 - 9:00am - immediately followed by the presentation (9 -10:30am)
Location: Pantages Hotel Toronto, Third Floor, Hall 3. 200 Victoria St, Toronto, ON M5B 1V8
The Spectrum of Attention and Connection in Video Advertising, a Brainsights study commissioned by thinktv
Dan Iwasa-Madge, Head of Product and Analysis at Brainsights
In a world where entertainment is enjoyed on all manner of devices, when & where is advertising most effective? What is the impact of content, context and screen size? Using Neuromeasurement techniques, this study measured audience Attention, Emotional Connection and Memorability across screens, audience segment, content format and category.
Making Consumers’ Lives the Centre of the Study, research from TouchPoints Canada
Paul Street, Research Director for RealityMine
TouchPoints Canada is a week-long eDiary survey in which media exposure is reported on a half-hourly basis in the context of their location, social setting, mood, activity, attitude, purchase consideration, proximity to purchase activity and emotions. New findings will be presented into the use and simultaneous use of media of Canadians.