The BRC has, for many years, provided a forum for presenting the latest trends and issues facing the media industry. One of the guiding principles of the BRC is the constant upgrading of broadcast research standards in Canada. Rapid advances in technology are making it a challenge to keep up-to-date and informed in the communications industry. Today, the role of the BRC is more important than ever before.
To foster among members, the media and advertising industry at large, a greater awareness and understanding of the purpose and use of audience measurement and related media and market research studies and techniques.
To act as a forum for the discussion of media research information, and as a channel for liaison between research suppliers and the industry.
To encourage better and more extensive use of media research in Canada.
To keep members conversant with relevant techniques and applications of research in other countries.