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The New Television Viewer: How to capture and market to this evolving group
Wed, 02/29/2012
3:30pm - 5pm (3:30- 5pm presentation, 5-6pm networking) PLEASE NOTE: The event begins promptly at 3:30pm.
Hilton Hotel, 145 Richmond Street West, Toronto, Governor General Room | 2nd floor
$80 (BRC Members $72) - prices includes HST; Group Rates: 5-10 persons - 10% discount off Regular Price, 10+ persons - 20% discount off Regular Price
New platforms are changing the way consumers are using media. The growing diversity of technologies used to view video, as well as the New platforms are changing the way consumers are using media. The growing diversity of technologies used to view video, as well as the integration of social media and interactivity, mean that the television viewing experience has never been more diverse. • How are agencies capitalizing on the opportunities that are becoming available? • How are research companies adapting and creating new measurement techniques to capture use across diverse platforms? Join us to explore some of the key questions facing the media industry today. .
Jake Norman | Managing Director, Invention, Business Planning, Mindshare
Chris Herlihey | VP Research Director, Mediabrands
Natasha Arzumanian | Senior Research Methodologist, BBM Canada
For tickets, please contact TJames@tvb.ca or call 416-413-3864
Corporate Sponsors: Gold: Nielsen, BBM, BBM Analytics, Active International; Silver: DDS, QMi Digital; Bronze: TVB
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