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Past Presentations

Date
Speaker
BRC Specialty TV Event
Tue, 10/08/2013
Chris Herlihey, VP, Research Director at Mediabrands
New CHCH Shows: The Originals and Spinoff
Tue, 06/25/2013
The Originals - An offshoot of The Vampire Diaries, The Originals centers on the Mikaelson siblings, otherwise known as the world's original vampires
From Executive Producer Mark Burnett comes Spin Off, a 30-minute game of trivia and chance where contestants have a shot at winning thousands of dollars in cash and prizes testing their knowledge and their luck
Bridging Digital with Television Measurement
Tue, 05/28/2013
Rebecca Shropshire (VP Director of Digital Communications at UM); Chris Herlihey (VP Director of Research at Mediabrands)
Natasha Arzumanian (Senior Research Methodologist at BBM Canada)
David Wong, Nielsen
New Radio Research: Synergies between on-line and broadcast radio
Tue, 02/26/2013
Jeff Vidler, Senior Vice-President, Vision Critical
Marketing to Women
Tue, 11/27/2012
Tiffany San Marco, Director, Client Services at Nielsen NeuroFocus
Jake Norman, President and Chief Strategy Officer
Harnessing Social Media
Thu, 03/22/2012
Annie Pettit - Vice President, Research Standards at Research Now; Chief Research Officer of Conversation Strategies
Leith Higdon - Research Supervisor, Mediabrands
The New Television User: How to capture and market to this evolving group
Wed, 02/29/2012
Jake Norman | Managing Director, Invention, Business Planning, Mindshare
Chris Herlihey | VP Research Director, Mediabrands
Natasha Arzumanian | Senior Research Methodologist, BBM Canada
New Cross-Media Measurement Tool
Tue, 09/20/2011
Mike Bloxham - Executive Director, Marketing, Media Behavior Institute
David Shiffman - SVP, Research for MediaVest USA
Presentation May 18, 2011
Wed, 05/18/2011
Multimedia Advertising Strategies In A Multichannel Universe Mike Wall, Director, comScore
J. Love, Management Consultant, Emmis Interactive
Kevin Kivi, Group Director, Communications Planning, Carat
Mid-season update
Wed, 01/12/2011
Christine Wilson – Interim General Manager, CBC Television
Mike Cosentino – SVP, Program Scheduling, CTV Networks
Malcolm Dunlop – EVP, Programming, Rogers Media TV
Phil Piazza – VP, Content Acquisitions and Global Scheduling, Shaw Media
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