The critical Fall Television season is complete and the audience results are being posted.
Hear from Rogers, Corus, CBC and Bell Media about their perspectives on the season past, what developments they're seeing in the market and what they’re looking forward to in their Spring schedules.
Kicking off the event, Kathy Gardner, VP Media Insights, will present thinktv’s latest research study: Target the (Whole) Market to Grow Your Brands. Inspired by Byron Sharp’s ground-breaking books How Brands Grow and How Brands Grow: Part 2, the study reviews Sharp’s key marketing principles and outlines the implications they have on a media strategy.
2:30 pm Registration
4:30 - 5:30 Cocktails