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Success with Content Integration

  • TIFF Bell Lightbox 350 King Street West Toronto, ON, M6K 1H7 Canada (map)

The BRC is proud to turn the spotlight on Content Integrations as part of their series of industry awareness events.

Join us on March 1st as we explore how to make and measure successful content integrations. Dos and Don'ts of content integration will be shared and broadcasters will highlight successful case studies, followed by an overview of Nielsen Sports - Nielsen's new sports integrations measurement division

Dos and Dont's When Doing Content Integration
Katherine Fera, Director of Content Creation at IPG Mediabrands

Successful Content Integration Case Studies
TSN Case Study - Bell Madia
Biosteel and Hotels.com - Rogers
Back to School with Walmart - Corus
The Rio Olympics and RBC Training Ground - CBC

Nielsen Sports Overview Yoeri Geerits, Senior Vice President Nielsen Sports Canada

Earlier Event: February 8
Radio Event
Later Event: September 29
Attribution Explained