MEDIA AND COMMUNICATIONS RESEARCH COUNCIL OF CANADA
MCRC, (formally The Broadcast Research Council of Canada) are a forum for media, research, advertising, and marketing professionals to meet and examine the current state of the industry and provide insights into the future trends, advancements and evolution of media and communications..
Rapid advances in technology are making it a challenge to keep up-to-date and informed in the communications industry. Today, the role of the MCRC is more important than ever before. While research is an important objective, new media opportunities, the role of digital, social and the increased demand for consumer content has elevated our objective. The BRC provides a forum to deliver these new insights.